Born in 1961. After graduating from Tama Art University in 1985, joined Hakuhodo Inc.
Established HAKUHODO DESIGN Inc. in 2003.
In 2007, he launched the +design project, which aims to solve social issues through design. From 2008 to 2011, served as editor-in-chief of Advertising magazine.
He has received numerous awards, including the Mainichi Design Award, Creator of the Year, and ADC Grand Prix.