Kazufumi Nagai

Kazufumi Nagai

Art Director


Born in 1961. After graduating from Tama Art University in 1985, joined Hakuhodo Inc.
Established HAKUHODO DESIGN Inc. in 2003.
In 2007, he launched the +design project, which aims to solve social issues through design. From 2008 to 2011, served as editor-in-chief of Advertising magazine.
He has received numerous awards, including the Mainichi Design Award, Creator of the Year, and ADC Grand Prix.

Thoughts on Design

Since ancient times, the act of thinking with a purpose and giving form to it, such as the creation of vessels and tools, can all be regarded as design. In other words, people are born on this earth as beings with reason, and they rise up from nature to make themselves human. Design is nothing more than the act of continuing to search for the meaning of our existence as human beings.
In the modern era, design has been highly developed and refined while differentiating its functions in response to the demands of a developing society and industry. The mission of renewing beauty in our daily lives, which was born from this development, will never lose its significance in the future. However, in today's increasingly complex and confusing society, how can we use human wisdom and wisdom to overcome the many challenges that are ubiquitous? This, I believe, is where the future role and potential of design methodology lies.

Representative work

  • 2004 | Suntory Iyemon

  • 2012 | help mark

  • 2003 | REGAL REGAL

  • 2013 | Rikuyosha Nagai Kazumasa Poster Museum

  • 2001 | KKK

  • 2007 | Shiseido Corporate Advertisement

  • 1999 | WWF

  • 2011 | I can do it. Number

  • 2006 | Mori Building Omotesando Hills

Interview (Japanese)

From the exhibition “Secret Source of Inspiration: Designers’ Hidden Sketches and Mockups