Japan Design Committee is pleased to present the “Tsu-tsu-mu: Design Typology for Care and Inclusion ” this fall at the Matsuya Ginza 8th Floor Event Square as part of the 100th anniversary commemorative project for Matsuya Ginza’s opening.
The theme of this exhibition is “Wrapping.” We collect instances of ‘wrapping’ found everywhere from nature and daily life to cities and the environment. Through examples like eggs, rice balls, packaging, chairs, and museums, we reexamine design from the perspective of “wrapping = care.”
The venue features seven themes centered on “wrapping,” displaying approximately 100 works and examples. It unravels the essence and potential of wrapping as a new design practice called “Tsu-tsu-mu,” proposing it as a clue for gently connecting the world.
Exhibition Outline
- Venue: Matsuya Ginza 8th floor, Event Square
- Dates: September 26 (Fri),—October 13 (Mon), 2025,
- 11:00 a.m.− 8:00 p.m.; closing at 5:00 p.m. on the last day.
- ※September 28 (Sun), October 5 (Sun) 7:30 p.m.until
- （Last admission is 30 minutes before closing.）
- Organizer：Japan Design Committee
- Planning & Curation：<ahref=”https://designcommittee.jp/member/irobe_yoshiaki.html” target=”_blank” rel=”noopener”>Yoshiaki Irobe＋Nippon Design Center, inc. Irobe Design Institute
- Concept：Yoshiaki Irobe, Takahiro Tsuchida, Kinya Tagawa, Gen Suzuki
- Art Direction：Yoshiaki Irobe
- Editor：Takahiro Tsuchida
- Spatial Design: Takashi Nakahara, HIGURE 17-15cas
Tickets
- Admission fee：General ¥2,000（¥1,800）, Ages 16 to 18 ¥1,500（¥1,300）
- ※including tax（ ） indicates advance sale price
- ※Tickets are available for purchase at Lawson Ticket.（L Code：38835）
- ※Loppi terminals installed at Lawson and Ministop stores nationwide
- ※Online Reservation＝https://l-tike.com/tsu-tsu-mu/
- ※Contact Us：Matsuya Ginza 03-3567-1211（Representative）
- ※Please refer to the Matsuya Ginza website for the opening hours and other information.
Ages 7 to 15 ¥1,000（¥800）
Exhibition Concept
The shell of a bird’s egg envelops a new life.
A present that passes from one hand to another is wrapped with paper.
We spend our lives in buildings that surround us.
And by embracing and acceptingall that makes up society
both the material objects and the diverse people we enrich the lives of everyone.
It could be that our world is built upon an endless cycle of that which surrounds and that which is surrounded.
But is being exposed and scattered truly the optimal state for any and all objects?
This exhibition perceives tsutsumu by which we connect an object’s inside and outside while showing consideration to another person ̶as a new typology of design.
It then unveils possibilities by revisiting works and actions that relate to tsutsumu.
Our hope is that this book will provide some insights into how we can steer the world in a better direction.
Exhibition Contents
1. Tsu-tsu-mu: Rethinking Wrapping as a Design Typology
2. Tsu-tsu-mu is Born of Nature
3. Tsu-tsu-mu in Unexpected Forms
4. Tsu-tsu-mu Thinking, Tsu-tsu-mareru Form
5. Creators’ Tsu-tsu-mu Philosophies
6. The Spirit of Tsu-tsu-mu Born in Japan
7. Sharing the Tsu-tsu-mu Design Typology with the World
Exhibition Catalog
Official Catalog “Tsu-tsu-mu: Design Typology for Care and Inclusion ”
- “Tsu-tsu-mu: Design Typology for Care and Inclusion ” Official Exhibition Catalog This book goes beyond documenting the exhibited works to explore the exhibition’s concept and background. It will be available for advance purchase at the exhibition venue before its general release (mid-October).
- Planning & Curation: Yoshiaki Irobe + Nippon Design Center, inc. Irobe Design Institute
- Editor: Takahiro Tsuchida
- Production: Japan Design Committee
- Publisher: PIE International
- Price: ¥2,800 (excluding tax)
- Languages: Japanese / English
Tsu-tsu-mu Café by OGAKI BOOKSTORE
- In conjunction with the exhibition, a limited-time official book cafe in collaboration with Kyoto’s Ogaki Shoten will open. The spatial design is by Makoto Koizumi of the Japan Design Committee. The interior features chairs by Maruni Wood Industry, while the cafe menu showcases tableware by Nousaku and Sugawara Glassworks. Enjoy Ogaki Bookstore’s original blend coffee, sandwiches and sweets. Savor the “wrapped” deliciousness.
“A Book That Influenced Me”
- With the cooperation of Japan Design Committee members, we present a book selection corner titled “A Book That Influenced Me.” Each selection is accompanied by valuable comments from the members, offering visitors the chance to discover new books.
Content is subject to change or cancellation without prior notice. The latest information will be posted on this website.
