Yusaku Kamekura, the late graphic designer, used to say, "A watch face must be easy to understand. "The dial of a watch should be easy to understand. From this perspective, the TWELVE does not comply with Kamekura's intention, but a watch must also pursue beauty as an ornament. A purified beauty is strongly embedded in this watch.
Tetsuo Matsumoto
Yusaku Kamekura, the late graphic designer, used to say, "A watch face must be easy to understand. "The dial of a watch should be easy to understand. From this perspective, the TWELVE does not comply with Kamekura's intention, but a watch must also pursue beauty as an ornament. A purified beauty is strongly embedded in this watch.
Tetsuo Matsumoto