Profile
Graduated from the Department of Design, Tokyo University of the Arts in 1979 and completed the graduate course there in 1981. After working for Dentsu Inc., he established Taku Satoh Design Office (now TSDO Inc.) in 1984.
Started with the development of “Nikka Whisky Pure Malt”, designed the packages of “Lotte Xylitol Gum” and “Meiji Oishii Gyunyu Milk”, designed the graphic of “PLEATS PLEASE ISSEY MIYAKE”, and designed the symbol mark of “21st Century Museum of Contemporary Art, Kanazawa”, “National Museum of Nature and Science”, and “National High School Baseball Championship”. He is also the art director of NHK E-television's “Nihongo de Asobo“ (Let’s Play in Japanese), the general instructor of “Design Ah”, and the director of 21_21 DESIGN SIGHT.
His exhibitions include “water”, “JOMONESE”, “Anatomy of Design” and “Design Ah”. He is the author of “Plastic Thinking” (Shinchosha) and “Design Theory of Mass-Produced Products: Thinking without Separating Economy and Culture” (PHP Shinsho).